5THAVENUE.PL: a women’s fashion boutique with its own brands

5thavenue.pl – strona główna sklepu
5thavenue.pl – lista produktów w kategorii
5thavenue.pl – karta produktu
5thavenue.pl – strona główna na telefonie
5thavenue.pl – fragment sklepu

Sizes in the listing

5th Club program

Hassle-free returns

Lowest price from the last 30 days

2

Two in-house brands, By o la la…! and La Milla, each with its own page in the store menu.

01. Home page
02. Dresses
03. Product page
04. Mobile: home
05. Mobile: listing
06. Mobile: product

E-commerce built for a women’s fashion boutique

5thavenue.pl is a boutique from Zielona Góra that sells women’s fashion under its own brands. The collection changes every season, so the store has to showcase new arrivals, bestsellers, and deals quickly. Shoppers see available sizes right in the product listing, the product page has a size chart and styling ideas, and 5th Club points encourage them to keep coming back.

5thavenue.pl – widok sklepu na komputerze i telefonie

Features built for selling fashion

Sizes in the listing

Available sizes appear below the product photo, so shoppers don't waste time on items that aren't available in their size.

Size chart

On the product page, right next to the size selector. Fewer questions for customer service and fewer returns due to the wrong fit.

5th Club

Points for every purchase, shown on the product page. Shoppers know how much they'll earn before adding an item to the cart.

In-house brands

By o la la…! and La Milla have their own spots in the menu, so the store builds a brand instead of just selling.

Hassle-free returns

14 days to return with no reason needed, and packages are sent back through the Wygodne Zwroty service, no label printing required.

New arrivals and deals

Separate New Arrivals, Bestsellers, Deals, and Sale sections. Discounts show the lowest price from the last 30 days, as required by law.

Styling tips in the description

The product description suggests what to pair the item with for everyday wear and for going out. That sells more products.

Viewer counter

“Number of people viewing this product” on the last few units encourages a faster decision.

Chat with support

On-site chat for shoppers who want to ask about the cut or fabric before buying.

14 days

That’s how long shoppers have to return an item with no reason needed, and they can arrange the return online in minutes.

Project summary

Custom design

Better conversion

Tailored solutions

5thavenue.pl – sklep na komputerze i telefonach