A website built for a meal-plan delivery service
Fitway is a local meal-plan delivery service in Poznań. It doesn’t sell a single product; it sells an order that repeats every day for weeks: the plan, calories, menu, address, and delivery times. That’s why the site walks customers from choosing a plan, through checking whether delivery reaches their address, all the way to ordering, and regular customers manage their plan after logging in.
Features built for selling meal-plan delivery
Meal plans
Weight loss, vegan, gluten-free, lactose-free, and healthy eating. Each plan has its own page with a description and an order button.
Menu choice
A plan with a choice of dishes for customers who don't like being restricted and want to build their own menu.
Delivery zones
Customers check whether delivery reaches their address before they start choosing a plan.
Calorie calculator
Helps match the plan's calories to the goal: lose weight, gain weight, or simply eat healthier.
Dietitian consultation
The option to book a consultation for people who want the plan to fit them, not the other way around.
Order a plan
A prominent order button in the header and on every plan page shortens the path from decision to order.
Customer account
Regular customers log in and return to their order without re-entering their details.
Seasonal promotions
A promo bar in the header, for example with a first-order discount, visible on every page.
Mobile experience
Most orders come from phones, so plan selection and ordering are designed for small screens first.
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One order that customers renew for weeks. The site has to make that as easy as possible.
Home page
Meal plans
Meal plan page
Mobile: home
Mobile: listing
Mobile: meal plan
Delivery zones
Weight loss plan
Menu choice
Project summary
Custom design
Better conversion
Tailored solutions
