From zero to hero: how Dacpol moved from an outdated CMS to a B2B platform on PrestaShop
Dacpol is a Polish distributor of components for power electronics, automation, electronics, power engineering, and electrical engineering. The company serves business customers in many countries, and its catalog includes more than 50,000 products. Its old CMS-based platform could no longer keep up with the scale of the business. We replaced it with a modern B2B platform on PrestaShop, integrated with their ERP and available in 13 languages.
At a glance
- Challenge: the old CMS-based platform couldn't keep up with a catalog of more than 50,000 products and growing international sales.
- Solution: a B2B platform on PrestaShop integrated with the ERP, available in 13 languages.
- Key features: multi-search, advanced filters, and industry-specific tabs.
- Results: automated purchasing, better SEO and speed, and happy B2B customers.
About the client: Dacpol
For years, Dacpol has supplied components and solutions for industry: from power electronics and automation components, through applications and device assembly, to induction heating and training. It’s a family-owned company based in Piaseczno, recognized many times for its growth and business integrity. Its customers are mainly businesses that buy regularly, in large volumes, and expect expert product information.
Where they started: an old platform holding back growth
The previous store ran on an older CMS. With such a large and specialized catalog, every change took more and more work, and the company needed a tool that would grow with it and support international sales.
Before
- Old CMS-based platform
- Hard to search a huge catalog
- Many purchasing processes handled manually
- Limited international sales capabilities
- ERP and store data lived separately
After
- Modern B2B platform on PrestaShop
- Multi-search and advanced filters
- Automated purchasing processes
- 13 language versions of the store
- Full integration with the company's ERP
The solution: PrestaShop B2B integrated with the ERP
We designed the platform from the ground up, around business customers and the way Dacpol actually sells. Key elements of the project:
Integration with the in-house ERP
Products, prices, stock levels, and orders flow automatically between the store and the company's ERP. No manual re-keying.
12 foreign languages
The store runs in 13 languages, so customers across Europe can shop in their own language.
Multi-search
Search by name, part number, specs, and manufacturer. Customers find the right component in seconds.
Advanced filters
Filters built around technical specs narrow more than 50,000 products down to the few that fit.
Industry-specific tabs
Dedicated sections for components, suppliers, applications, device assembly, induction heating, and training.
B2B features
Business accounts, customer-specific terms, and easy purchasing for repeat buyers.
Purchasing process automation
Many steps of the buying process that used to require a sales rep now happen automatically.
SEO and speed
The platform is optimized for search engines and performance, even with a catalog this large.
How to find one product among more than 50,000
With a catalog this size, search and filters decide whether a customer buys or goes to a competitor. An engineer or buyer usually knows exactly what they’re looking for: the part number, the manufacturer, or the key specs. That’s why we went with a multi-search that understands different ways of searching, and filters based on the products’ actual technical parameters.
- Search by name, part number, and manufacturer
- Suggestions as you type
- Filters by technical specs
- Fast narrowing of results in large categories
- Clear results layout, including on mobile
- Works in all 13 language versions
12 languages and sales across Europe
Dacpol sells to many countries, so we designed the store to be multilingual from day one. In addition to Polish, the platform is available in 12 foreign languages:
- English
- German
- French
- Spanish
- Czech
- Hungarian
- Romanian
- Bulgarian
- Lithuanian
- Serbian
- Ukrainian
- Russian
Purchasing process automation
ERP integration is about more than exchanging data. It allowed us to automate many purchasing processes: orders go where they need to go, customer and product data is always up to date, and sales reps can focus on advising customers instead of re-entering orders. We write more about solutions like these on our page about integrations and automation.
Results
Happy B2B customers
Business customers find products faster and place orders more easily, any time of day.
Less manual work
Automated purchasing processes took a load off the sales and customer service teams.
Support for international expansion
13 language versions opened the store to customers in many countries.
Better visibility and speed
SEO and performance optimization made the store easier to find and faster to use.
“Launching our store in 12 languages with a full ERP integration went flawlessly. Sales and logistics are now automated, and the whole project was delivered on time and exactly to spec.”
Paweł Sawicki, DacpolAn award-winning company that puts quality first
Dacpol keeps growing and gets recognized for it. The client’s awards are displayed in the footer of the new platform. We’re proud to support a company like this in online sales, and a modern store is one of the tools that helps it maintain a high standard of customer service.
Business Gazelle (Gazela Biznesu)
An award granted repeatedly by the Puls Biznesu newspaper to the fastest-growing companies.
Forbes Diamonds
An award from Forbes Poland for companies that grow their value the fastest.
Forbes Most Valuable Family Businesses
A ranking of reliable, transparent family businesses that actively support their communities.
Good Company and Reliable Company
The Most Effective Company in Masovia award and a certificate of business integrity.
Scope of work
- Analysis of sales processes and B2B customer needs
- Migration from the old CMS platform to PrestaShop
- B2B platform design and build
- Integration with the in-house ERP
- Translation and setup of 12 foreign languages
- Multi-search and advanced filters
- Industry-specific tabs
- Purchasing process automation
- SEO optimization
- Performance optimization
Want a store like Dacpol's?
Tell us about your business. We'll show you how to move your sales to a modern B2B platform, connect it to your ERP, and open it up to new markets. See also how we build B2B platforms.